Grants, Partnerships, Seller Financing & Every Real Way to Fund Your Business
You have the vision. Now you need the capital to make it real.
One of the biggest reasons senior care entrepreneurs stay stuck is simple: they know how to start the business, but they don’t know how to fund it, acquire property, expand it, or structure deals without depending entirely on their own savings or a traditional bank loan.
Senior Care Capital was created to change that.
This book takes you beyond basic startup advice and into the financial strategies that can help you launch, acquire, grow, and scale a serious senior care business.
Whether you're working toward your first home care agency, assisted living home, group home, placement business, or senior care facility, this book will help you understand how entrepreneurs think about capital differently.
You’ll discover practical strategies for:
Finding and evaluating grants and alternative funding opportunities
Building partnerships with people who bring capital, credit, expertise, property, or operational resources
Structuring investor relationships more strategically
Understanding seller financing and creative acquisition structures
Purchasing or taking over existing senior care businesses and facilities
Combining multiple funding sources to complete larger projects
Raising capital while protecting your ownership position
Using partnerships to overcome limitations in cash, credit, or experience
Funding occupancy growth, staffing, marketing, expansion, and operations
Building equity and creating long-term wealth through senior care ownership
This Is Bigger Than Finding a Grant
A lot of entrepreneurs spend months searching for the perfect grant while overlooking the capital that may already be available through partnerships, investors, property owners, sellers, strategic relationships, and creative deal structures.
This book teaches you to stop thinking:
“How am I going to afford this?”
…and start asking:
“How can this deal be structured?”
That shift can completely change the way you approach business.
Built for Senior Care Entrepreneurs
This isn't generic business-financing information.
Senior Care Capital is written specifically for entrepreneurs building businesses in the senior care industry—where real estate, licensing, staffing, occupancy, acquisitions, cash flow, and referral relationships all intersect.
You’ll learn how to think like an operator, dealmaker, and business owner, not simply someone trying to qualify for another loan.
Perfect For
Home Care Agency Owners • Assisted Living Operators • Group Home Owners • Senior Placement Entrepreneurs • Aspiring Senior Care Owners • Existing Operators Ready to Expand • Entrepreneurs Looking to Acquire Facilities
Real Capital. Real Partnerships. Real Opportunity.
Your credit score should not be the only thing determining how big your vision can become.
Your ability to build relationships, structure opportunities, leverage resources, create value, and put the right people together can become one of your greatest sources of capital.
Funding is the fuel.
Partnerships are the multiplier.
Legacy is the mission.
If you're serious about building more than just a small senior care business—and you want to understand the strategies that can help you create something scalable, valuable, and lasting—
Senior Care Capital belongs in your business library.
Get Your Copy Today
By Allen Chaney
Stop waiting until you have all the money. Learn how to structure the opportunity.
🚨 PRIVATE PAY CLIENT ENGINE 🚨
Regular price $497.00 Sale price $297.00 Save 40%🚨 PRIVATE PAY CLIENT ENGINE 🚨
💰 FIND MORE CLIENTS. INCREASE YOUR REVENUE. BUILD A STRONGER HOME CARE AGENCY! 🚀
🔥 30-DAY PRIVATE PAY CLIENT ACQUISITION PROGRAM 🔥
💥 SPECIAL INVESTMENT: ONLY $297! 💥
🏡 HOME CARE AGENCY OWNERS ACROSS THE COUNTRY — IT'S TIME TO GET SERIOUS ABOUT FINDING PRIVATE PAY CLIENTS!
Are you tired of waiting for the phone to ring? 📞
Frustrated with chasing referrals that never turn into paying clients? 😤
You worked hard to get your home care agency licensed. NOW IT'S TIME TO FOCUS ON GETTING CLIENTS THROUGH THE DOOR! 💰
Introducing the PRIVATE PAY CLIENT ENGINE — a powerful, action-driven 30-day coaching and implementation program designed to help home care owners FIND, WIN & KEEP PRIVATE PAY CLIENTS! 🔥
🚀 HERE'S EVERYTHING YOU GET FOR JUST $297!
✅ 🎯 IDENTIFY YOUR IDEAL CLIENTS — Know exactly who to target, what services to offer, and how to position your pricing.
✅ 🏥 25 LOCAL REFERRAL SOURCES — Build a targeted list of discharge planners, elder law attorneys, geriatric care managers, assisted living communities, churches, and more in your local market!
✅ 📲 READY-TO-USE OUTREACH SCRIPTS — Get professional scripts and a one-page marketing flyer to help you start conversations with potential referral partners!
✅ 📞 CLIENT INTAKE & CONVERSION SYSTEM — Learn how to handle inquiries, conduct assessments, follow up, and turn qualified prospects into paying clients!
✅ 📝 SERVICE AGREEMENT CHECKLIST — Understand the key elements needed when onboarding new private pay clients.
✅ ❤️ CLIENT RETENTION SYSTEM — Keep families informed, improve caregiver consistency, and implement 30/60/90-day client check-ins!
✅ ⭐ REVIEW & REFERRAL SCRIPTS — Learn how to ask satisfied families for reviews and referrals that can help generate additional business!
🎁 BONUS INCLUDED!
🔥 ONE 45-MINUTE PRIVATE STRATEGY REVIEW! 🔥
Get personalized feedback on your client acquisition strategy, identify opportunities, and develop clear next steps to grow your agency!
💰 YOUR LICENSE IS JUST THE BEGINNING. CLIENTS GENERATE THE REVENUE!
Stop depending on luck, inconsistent referrals, and random marketing.
It's time to build a repeatable system that helps you consistently pursue private pay opportunities!
🔥 30 DAYS OF FOCUSED IMPLEMENTATION!
🔥 REAL STRATEGIES YOU CAN PUT TO WORK!
🔥 TOOLS, SCRIPTS & SYSTEMS INCLUDED!
🔥 ONLY $297 TO GET STARTED!
🚨 DON'T SPEND ANOTHER MONTH WAITING FOR CLIENTS!
🏡 Perfect for licensed Home Care Agency Owners and Non-Medical Home Care Entrepreneurs nationwide who are ready to take action and build their private pay business!
📲 ENROLL TODAY — JUST $297!
🔥 STOP WAITING FOR REFERRALS. START BUILDING YOUR PRIVATE PAY CLIENT ENGINE! 🔥
The Senior Care Referral Machine™ | Build Referral Partnerships, Fill More Beds & Scale Your Senior Care Business
Regular price $197.00 Sale price $97.00 Save 51%📘 The Senior Care Referral Machine™ | Build Referral Partnerships, Fill More Beds & Scale Your Senior Care Business
🚨 STOP WAITING FOR REFERRALS. START BUILDING A REFERRAL MACHINE.
Relationships aren't random. They're built, managed, and scaled.
If you own or operate an assisted living facility, home care agency, senior placement agency, or another senior care business, you already know one thing:
Empty beds cost money. Inconsistent referrals create unpredictable revenue.
The solution isn't simply more advertising, more social media posts, or hoping someone sends you a client.
You need a system.
Introducing The Senior Care Referral Machine™ by Allen Chaney — a practical, step-by-step operator's playbook designed to help senior care entrepreneurs build, manage, and scale the referral relationships that drive occupancy, revenue, and long-term business growth.
🏥 TURN RELATIONSHIPS INTO A PREDICTABLE REFERRAL PIPELINE
Learn how to strategically develop and manage relationships with:
✅ Hospitals and discharge planners
✅ Rehabilitation centers and skilled nursing facilities
✅ Senior placement agencies and advisors
✅ Physicians and geriatric care managers
✅ Home health agencies and healthcare partners
✅ Families, community organizations, and professional networks
Stop relying on random referrals. Start building an organized referral infrastructure that works for your business.
📚 WHAT YOU'LL LEARN INSIDE
🔹 Build Your Referral Infrastructure — Identify referral sources, develop outreach strategies, and create a repeatable pipeline.
🔹 Develop Trust-Based Relationships — Build professional partnerships that generate loyalty, credibility, and long-term referrals.
🔹 Increase Occupancy — Establish systems designed to reduce vacancy risk and create a more consistent flow of prospective residents and clients.
🔹 Manage Your Referral Network — Organize contacts, track relationships, measure performance, and improve follow-up.
🔹 Create Predictable Revenue — Connect referral activity to occupancy goals, business performance, and cash flow.
🔹 Scale Beyond One Location — Build processes that support additional assisted living facilities, home care agencies, and senior care operations.
🎯 WHO THIS BOOK IS FOR
- Assisted living owners and administrators
- Home care agency owners
- Senior placement agency operators
- Residential assisted living investors
- Senior care marketing and community liaison professionals
- Healthcare entrepreneurs preparing to launch or expand
Whether you're opening your first four-bed assisted living home or building a multi-location senior care company, this book provides a framework for developing the relationships that help your business grow.
⚙️ THE REFERRAL OPERATING SYSTEM
A license gives you permission to operate.
A referral system helps you build a business that lasts.
The Senior Care Referral Machine™ shows you how to move from inconsistent word-of-mouth referrals to a structured, measurable referral strategy.
Stronger relationships. More consistent occupancy. Better cash flow. Scalable growth.
✍🏽 ABOUT THE AUTHOR
Allen Chaney is a senior care operator, business advisor, author, and referral systems strategist who helps entrepreneurs launch, operate, and grow businesses throughout the senior care industry.
As the author of The Senior Care Trust Economy and creator of senior care business resources, Allen brings an operator-focused perspective to building sustainable businesses through relationships, systems, and execution.
🚀 BUILD THE SYSTEM. FILL THE BEDS. GROW THE BUSINESS.
Every empty bed represents lost revenue. Every missed referral represents a potential missed opportunity.
Don't leave your next resident, client, or referral relationship to chance.
📘 Order your copy of The Senior Care Referral Machine™ today.
ONE SYSTEM. ENDLESS POSSIBILITIES.
Part of The Senior Care Growth Series by Allen Chaney.
Get Paid: Medicare, Medicaid, VA & Insurance Reimbursement Manual for Home Care & Assisted Living Operators — 2026 National Edition
Regular price $397.00 Sale price $147.00 Save 63%You learned the care. Now learn how to get paid.
Having a license does not automatically create revenue. Every payer has its own enrollment requirements, documentation standards, billing rules, deadlines, and compliance risks.
Get Paid is a practical, 49-chapter working manual designed to help Home Care and Assisted Living operators understand how reimbursement works across Medicare, Medicaid, the VA, long-term care insurance, and private pay.
Written by senior care operator and consultant Allen Chaney, this approximately 316-page National Edition takes operators beyond licensing and into the financial side of running a sustainable senior care business.
What You'll Learn
Inside, you'll learn how to navigate:
Medicare — skilled vs. custodial care, Home Health Agency enrollment, PDGM, hospice, Medicare Advantage, cost reports, and survey readiness
Medicaid — waivers, provider enrollment, client eligibility, managed care, EVV, billing, self-direction, HCBS, and I/DD funding
VA Programs — understanding opportunities to serve eligible veterans and their families
Long-Term Care Insurance — documentation, claims, authorizations, and working with insurance carriers
Private Pay — setting rates, contracts, pricing strategy, and understanding true operating margins
Assisted Living Economics — reimbursement, resident payment structures, and pricing beds
Revenue Cycle Management — billing, collections, denials, appeals, authorizations, and follow-up
Compliance & Risk — overpayments, audits, investigations, documentation, and lawful referral development
Cash Flow & Workforce Costs — understanding what billed revenue actually becomes after payroll and overhead
Growth & Acquisition — buying and selling agencies, rate advocacy, and planning for the 2026–2030 reimbursement environment
This Isn't Just a Book. It's a Working Manual.
Every chapter is designed to help you put the information into practice.
Included:
✅ 49 detailed chapters
✅ 343 checklist items
✅ A checklist at the end of every chapter
✅ Worked examples using real-world numbers
✅ State-variation guidance
✅ Sources and re-check dates
✅ 12 fill-in templates
✅ Codes and forms reference
✅ State research worksheet
✅ Senior care reimbursement glossary
✅ Operator-specific implementation playbooks
Who This Book Is For
Get Paid was created for:
🏡 Home Care agency owners
❤️ Assisted Living operators
🏥 Home Health operators
🩺 Hospice operators
♿ I/DD and HCBS providers
📋 Licensing consultants and senior care coaches
💼 Entrepreneurs evaluating senior care business models
🤝 Buyers and sellers of healthcare agencies
Whether you're just entering senior care or already operating, understanding reimbursement can be the difference between simply having a license and building a financially sustainable operation.
The Bottom Line
A license does not create revenue. Payers do.
You need to understand:
Who pays.
What they pay for.
How you enroll.
What you document.
How you bill.
How you avoid denials.
And how you actually collect.
That's what Get Paid was built to teach.
---
Title: Get Paid
Subtitle: The Operator's Working Manual for Medicare, Medicaid, VA, and Insurance Reimbursement
Edition: 2026 National Edition
Series: Senior Care Operator Series
Author: Allen Chaney
Length: Approximately 316 pages
Format: 49-Chapter Working Manual
Important: This book provides educational and operating guidance and is not legal advice. Medicare, Medicaid, VA, insurance, licensing, reimbursement, and compliance requirements can change. Operators should verify current requirements with the applicable payer, state agency, regulator, or qualified professional before acting.
Maryland Medicaid Waiver Provider Enrollment Service for Assisted Living
Regular price $997.00 Sale price $497.00 Save 50%Turn your licensed assisted living program into a provider that can serve eligible Maryland Medicaid waiver participants.
Maryland's Community Options Waiver allows eligible individuals who require a nursing-facility level of care to receive services in the community — including approved assisted living services.
Medicaid does not pay an assisted living resident's room and board. However, for eligible participants, Medicaid may reimburse approved assisted living services provided by an enrolled and qualified provider.
That creates an opportunity for licensed assisted living operators to expand beyond a strictly private-pay census and build relationships with Maryland's Medicaid long-term-care system.
We help you navigate the provider enrollment process from start to finish.
What's Included:
✔ Maryland Medicaid provider enrollment preparation and submission
✔ Community Options Assisted Living Services enrollment — Provider Type 75
✔ Review of required licenses, certifications, staffing documents and supporting documentation
✔ Compliance review based on COMAR 10.09.54
✔ Preparation of the required Community Options Assisted Living provider documentation
✔ Guidance through Maryland's current Medicaid provider enrollment portal and transition requirements
✔ Assistance responding to Maryland Medicaid requests for additional information
✔ Guidance on provider numbers, billing setup and next steps after approval
✔ Support through enrollment-related state follow-up
Who This Is For:
Licensed Maryland assisted living operators who want to:
• Expand beyond private-pay residents
• Become eligible to serve qualified Medicaid waiver participants
• Develop additional referral sources
• Better understand Maryland's Medicaid long-term-care system
• Add another potential revenue stream to their assisted living business
You already did the hard part — getting licensed.
Now it's time to position your facility to participate in one of Maryland's largest long-term-care funding systems.
We handle the enrollment process so you don't have to figure it out alone.
Provider enrollment and participant eligibility are subject to approval by the Maryland Department of Health. Enrollment does not guarantee referrals, residents, reimbursement, or waiver eligibility.
AI for Senior Care: How Operators Use Artificial Intelligence to Win
Regular price $197.00 Sale price $97.00 Save 51%Artificial intelligence is changing the way senior care businesses operate — and independent operators can no longer afford to treat it as something for the future.
AI for Senior Care is a practical guide for home care owners, assisted living operators, senior placement professionals, consultants, and other senior care entrepreneurs who want to use AI to operate smarter, respond faster, reduce administrative work, and compete with larger organizations.
This book goes beyond AI theory. It focuses on real-world applications for senior care businesses and shows operators how to incorporate artificial intelligence into the systems they already use.
Inside, you'll learn how to use AI for:
- Referral and lead generation
- CRM automation and prospect follow-up
- AI voice agents and call handling
- Marketing and content creation
- Referral-source development
- Documentation and administrative workflows
- Staffing, scheduling, and employee training
- Business planning and operational efficiency
- Occupancy and client-growth strategies
- Data-driven business decision-making
Built for Independent Senior Care Operators
Large organizations have traditionally had an advantage because they could afford bigger marketing departments, sales teams, call centers, and administrative staff.
AI is beginning to change that.
Today, smaller operators can use automation and artificial intelligence to create systems that help them follow up consistently, communicate professionally, eliminate repetitive work, and operate with greater efficiency — without building a massive corporate infrastructure.
The goal isn't to remove the human element from senior care.
It's to use technology to handle more of the repetitive work so operators and their teams can spend more time on what actually matters: people, relationships, service, and care.
Who This Book Is For
Perfect for:
- Home Care Agency Owners
- Assisted Living Owners & Administrators
- Residential Assisted Living Operators
- Senior Placement Professionals
- Senior Care Consultants
- Community Liaisons & Marketers
- Healthcare Entrepreneurs
- New and Growing Senior Care Businesses
The operators who learn how to combine strong relationships, excellent care, and modern technology will have a significant advantage in the next generation of senior care.
AI for Senior Care gives you a practical roadmap for becoming one of them.
By Allen Chaney
Senior Care Operator • Advisor • Author