THE ASSISTED LIVING MILLION DOLLAR PLAYBOOK
How to Scale From a Single-Family Home to Generating Over $1,000,000 Per Year in Any Economy
---
You don't need a commercial building. You don't need investors. You don't need a healthcare degree.
What you need is the playbook.
Some of the most profitable assisted living businesses in America operate out of ordinary single-family homes — generating $400,000 to $600,000 per year per location, recession-proof, private-pay, and built on a model that scales. Three of those homes and you've crossed seven figures.
The Assisted Living Million Dollar Playbook is the complete A-to-Z blueprint for building a senior care business that runs without you — from your first license application to a full ecosystem of homes, placement services, and consulting revenue.
---
**WHAT'S INSIDE**
**Part 1 — The Opportunity**
Why assisted living is one of the most reliable wealth-building vehicles in America right now, who's already building it, and the mindset shift that separates operators who plateau at one home from operators who build portfolios.
**Part 2 — Your First Home**
How to choose the right market, navigate the lease-vs.-buy decision, select the right property, get licensed, hire your first team, and build the SOP systems that make everything replicable.
**Part 3 — Fill Beds and Create Cash Flow**
The full revenue engine: pricing for profit, the hospital referral machine, social worker relationships, working with placement agencies, marketing without spending thousands, and building a five-star reputation that markets itself.
**Part 4 — Scale to $1 Million+**
The three-home model that generates $1.35M in gross annual revenue. The multi-home P&L. The referral system that fills multiple locations simultaneously. How to hire house managers and remove yourself from daily operations. The partnership playbook. And how to use AI to run a smarter operation without adding headcount.
**Part 5 — The Senior Care Ecosystem**
How to build the verticals beyond your AL homes — a placement agency, a consulting practice, and an acquisition strategy — that can push your total annual revenue to $2.3M–$2.8M across four income streams.
---
**THE NUMBERS**
6 residents x $6,000/month = $432,000/year per home
3 stabilized homes = $1.35M gross annual revenue
Full ecosystem (AL + placement + home care + consulting) = $2.3M–$2.8M+
Home 3 alone delivers a 79–118% cash-on-cash return in year one
This is not speculation. This is the arithmetic of operators who are doing it right now, in every state, in every market condition.
---
**WHO THIS BOOK IS FOR**
Aspiring operators who want to enter senior care the right way — with a complete system, not just a license
Operators with one or two homes who are ready to scale but don't know the sequence
Investors and entrepreneurs who want to understand the full economics before committing capital
Consultants, coaches, and licensing professionals serving the senior care market
---
**ABOUT THE AUTHOR**
Allen Chaney is the founder of Comfort on the Severn, a Level 3 assisted living facility in Arnold, Maryland, and the creator of AllenChaney.com — the premier licensing, coaching, and consulting resource for residential AL operators across the mid-Atlantic. He has helped operators in Maryland, Virginia, Pennsylvania, and beyond build licensed, profitable senior care businesses from the ground up.
The Assisted Living Million Dollar Playbook is Book 5 in the Senior Care Operator Series.
---
Paperback — 500 pages — 6 x 9 inches
AllenChaney.com
Build Homes. Change Lives. Build Wealth.
