Senior Placement Agency Launch Kit™

Ready to start your own Residential Assisted Living home but not sure where to begin?

Join Allen Chaney and LaTosha Coleman, Owner & Operator of Calla Castle Assisted Living, for a hands-on, one-day training experience inside a real operating assisted living facility.

This bootcamp is designed for aspiring assisted living owners, healthcare professionals, caregivers, nurses, and entrepreneurs who want practical guidance on opening and operating a successful Residential Assisted Living business.

Unlike online courses and generic seminars, you'll learn directly inside a functioning assisted living home and gain access to the real-world systems, documents, and industry connections used by successful operators.

What You'll Learn

✅ How small assisted living homes generate $4,000–$6,000 per resident per month

✅ The Maryland licensing process and how to avoid costly mistakes

✅ How to identify properties suitable for assisted living

✅ How leasing a property can help you start faster

✅ Staffing requirements including caregivers, Med Techs, and operations

✅ How referral relationships help fill beds and maintain occupancy

What You'll Receive

📋 Maryland State-Approved Assisted Living Policies & Procedures

📈 Assisted Living Business Plan Template

🍽️ State-Approved Dietitian Menu Template

🏠 Maryland OHCQ Surveyor Inspection Checklist

👩‍⚕️ Contact Information for a Maryland Delegating Nurse

🔑 Access to an Assisted Living Realtor experienced in helping operators locate facilities

Bonus Experience

✔ Guided facility tour

✔ Live Q&A with active assisted living operators

✔ Real-world insights from professionals currently operating in the industry

Who Should Attend?

• Nurses

• CNAs

• Caregivers

• Healthcare Professionals

• Home Care Owners

• Entrepreneurs Entering Senior Care

Event Details

Format: In-Person Training

Location: Operating Assisted Living Facility (Location provided after registration)

Duration: One Full Day

Investment: $997

Seats are intentionally limited to ensure a personalized and interactive learning experience.

Whether you're planning your first assisted living home or looking to expand your senior care business, this bootcamp provides the knowledge, tools, and connections needed to move forward with confidence.

📞 Call or Text: 443-906-3603

🌐 AllenChaney.com

Real Training. Real Tools. Real Results.

THE ASSISTED LIVING MILLION DOLLAR PLAYBOOK

How to Scale From a Single-Family Home to Generating Over $1,000,000 Per Year in Any Economy

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You don't need a commercial building. You don't need investors. You don't need a healthcare degree.

What you need is the playbook.

Some of the most profitable assisted living businesses in America operate out of ordinary single-family homes — generating $400,000 to $600,000 per year per location, recession-proof, private-pay, and built on a model that scales. Three of those homes and you've crossed seven figures.

The Assisted Living Million Dollar Playbook is the complete A-to-Z blueprint for building a senior care business that runs without you — from your first license application to a full ecosystem of homes, placement services, and consulting revenue.

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**WHAT'S INSIDE**

**Part 1 — The Opportunity**

Why assisted living is one of the most reliable wealth-building vehicles in America right now, who's already building it, and the mindset shift that separates operators who plateau at one home from operators who build portfolios.

**Part 2 — Your First Home**

How to choose the right market, navigate the lease-vs.-buy decision, select the right property, get licensed, hire your first team, and build the SOP systems that make everything replicable.

**Part 3 — Fill Beds and Create Cash Flow**

The full revenue engine: pricing for profit, the hospital referral machine, social worker relationships, working with placement agencies, marketing without spending thousands, and building a five-star reputation that markets itself.

**Part 4 — Scale to $1 Million+**

The three-home model that generates $1.35M in gross annual revenue. The multi-home P&L. The referral system that fills multiple locations simultaneously. How to hire house managers and remove yourself from daily operations. The partnership playbook. And how to use AI to run a smarter operation without adding headcount.

**Part 5 — The Senior Care Ecosystem**

How to build the verticals beyond your AL homes — a placement agency, a consulting practice, and an acquisition strategy — that can push your total annual revenue to $2.3M–$2.8M across four income streams.

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**THE NUMBERS**

6 residents x $6,000/month = $432,000/year per home

3 stabilized homes = $1.35M gross annual revenue

Full ecosystem (AL + placement + home care + consulting) = $2.3M–$2.8M+

Home 3 alone delivers a 79–118% cash-on-cash return in year one

This is not speculation. This is the arithmetic of operators who are doing it right now, in every state, in every market condition.

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**WHO THIS BOOK IS FOR**

Aspiring operators who want to enter senior care the right way — with a complete system, not just a license

Operators with one or two homes who are ready to scale but don't know the sequence

Investors and entrepreneurs who want to understand the full economics before committing capital

Consultants, coaches, and licensing professionals serving the senior care market

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**ABOUT THE AUTHOR**

Allen Chaney is the founder of Comfort on the Severn, a Level 3 assisted living facility in Arnold, Maryland, and the creator of AllenChaney.com — the premier licensing, coaching, and consulting resource for residential AL operators across the mid-Atlantic. He has helped operators in Maryland, Virginia, Pennsylvania, and beyond build licensed, profitable senior care businesses from the ground up.

The Assisted Living Million Dollar Playbook is Book 5 in the Senior Care Operator Series.

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Paperback — 500 pages — 6 x 9 inches

AllenChaney.com

Build Homes. Change Lives. Build Wealth.

This summer, we're taking the senior care community off the screen and onto the water — and you're going to want to be there.

We've reserved a private 71' luxury yacht for an exclusive Sunset Operator's Cruise on the Chesapeake Bay. This isn't a networking event. This is an experience — the kind people talk about for the rest of the summer.

Sunset over the Chesapeake. Music playing. Wine flowing. Great food. Annapolis gliding past in the distance. And real conversations with operators, investors, and entrepreneurs who are actually building — not just watching from the sidelines.

No conference rooms. No name tags. No forced small talk. Just the right people, on the water, doing what ambitious people do when you put them in the right environment.

Light wine and snacks are provided onboard. Guests are welcome to bring their own food, drinks, bottles, and coolers.

**This cruise is for:**

- Assisted Living Operators

- Home Care Business Owners

- Investors

- Future Operators

- Strategic Partners

Here's the thing — this is a private yacht. Space is extremely limited, and once the guest list is full, it's full. No waitlist. No exceptions.

If you've been waiting for a reason to finally get in the room with the right people, this is it.

**$197 per person — secure your spot above.**

July cruise date dropping soon.

Maryland 80-Hour Assisted Living Manager Training Vendor Startup Kit

Build Your Own Maryland ALM Training Program & Become an Approved Training Vendor

Launch your own Assisted Living Manager training program in Maryland with a complete step-by-step system designed to help you understand the process of building, organizing, and submitting a Maryland 80-Hour Assisted Living Manager Training Program.

This comprehensive digital package was created for healthcare educators, assisted living operators, nurses, consultants, entrepreneurs, and training organizations looking to enter the healthcare education space and develop compliant, professional assisted living management training programs.

Whether your goal is to create a new revenue stream, expand your healthcare organization, or position yourself as a leader in assisted living education, this package provides the operational framework, curriculum structure, and documentation systems needed to move forward with confidence.

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WHAT’S INCLUDED

✅ Step-By-Step Maryland ALM Vendor Startup Guide

Learn the process of building and organizing your Maryland 80-Hour Assisted Living Manager Training Program from start to finish.

Includes guidance on:

- Structuring your program

- Understanding Maryland ALM training expectations

- Preparing your submission package

- Organizing required support documents

- Developing operational training systems

- Understanding curriculum formatting and hour distribution

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✅ Maryland 80-Hour Curriculum Framework

Receive a professionally organized curriculum structure designed around Maryland assisted living operations and COMAR-focused training concepts.

Topics include:

- Maryland Assisted Living Regulations

- Resident Rights

- Medication Management

- Staffing & Leadership

- Emergency Preparedness

- Quality Assurance

- Admissions & Assessments

- Dementia Care

- Operations & Compliance

- Documentation Systems

- Survey Readiness

- Ethics & Professional Standards

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✅ Vendor Application Support Documents

Includes editable templates and operational support materials designed to help organize your training vendor submission package.

Examples include:

- Curriculum Hour Breakdown

- Instructor Qualification Templates

- Skills Competency Documentation

- Testing & Evaluation Templates

- Attendance Tracking Forms

- Policy & Procedure Templates

- Student Handbook Framework

- Operational Readiness Documents

- Mock Review Checklists

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✅ Assisted Living Education Business Framework

Learn how to structure your healthcare education business including:

- Cohort setup

- Virtual training structure

- Payment planning

- Student onboarding

- Digital delivery systems

- Marketing positioning

- Operational workflow setup

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✅ Licensing & Compliance Guidance

Understand the overall submission process and how to properly organize a professional training vendor package for Maryland review.

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✅ BONUS: Startup & Growth Guidance

Includes additional guidance on:

- Marketing your training program

- Building partnerships

- Structuring class schedules

- Creating multiple revenue streams

- Expanding into healthcare workforce development

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WHO THIS IS FOR

✔ Nurses & Healthcare Professionals

✔ Assisted Living Operators

✔ Home Care Owners

✔ Healthcare Consultants

✔ Career Educators

✔ Entrepreneurs

✔ Workforce Development Organizations

✔ Individuals Looking to Build Healthcare Education Businesses

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IMPORTANT DISCLAIMER

This product is educational and informational in nature and is designed to help individuals understand and organize the process of developing a Maryland Assisted Living Manager training program.

Purchase of this product does not guarantee state approval, licensure, certification, or acceptance by any Maryland regulatory agency.

Students are responsible for independently verifying all current Maryland regulations, requirements, and submission standards.

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DIGITAL PRODUCT DELIVERY

📥 Delivered digitally after purchase

📄 Editable templates included

💻 Designed for virtual implementation

📚 Immediate access after payment

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PRICE: $1,000

Build your healthcare education business.

Create career opportunities.

Help develop the next generation of Assisted Living Managers in Maryland.