What is SEO and How It Works for Small Businesses

Want to know what is SEO and how it works? We’ve made this simple SEO guide for you.

One of the biggest questions that we get from our clients here a is – what is SEO and how does it work? For businesses that are just starting to build their website or going through a website redesign, search engine optimization or SEO can feel a bit intimidating.

But it doesn’t have to be that way.

Even if you do not have an experienced in-house SEO associate, you can still start making some positive changes that will help you improve your search engine optimization. With a little SEO knowledge under your belt, you can be on your way to improving your brand’s search engine ranking in no time.

Below, we’ll provide an answer to the million dollar question – what is SEO and how it works? We’ll also cover some of the basics of SEO so that you can better understand how it impacts your business and what you need to do to be in good shape.

If you’re here, you’re probably wondering what is SEO and how it works. Let’s dig deeper.

What is SEO and How It Works

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.

In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.

Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand.

Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords.

Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.

SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse.

In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”

There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.

Factors That Impact SEO

Now that you know what is SEO and how it works, let’s take a look at some of the factors that can impact your search engine optimization ranking. Search engine giant, Google will never give away the exact algorithm they use to rank sites.

However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings. These factors include both on-page and off-page factors, which we will discuss below.

We have been quietly developing proven techniques and strategies to drive more traffic then ever before to your Home Care and Assisted living website.

1. First we will do your website analysis and will send you a brief analysis report

2. After doing analysis next step is keyword suggestion after that you can send final keywords list to use for SEO

While doing SEO we will give you 29-30 keyword suggestion from which you can select any 25 keywords and then we will do SEO for 25 keywords

3. After that we do on site SEO it include website depth analysis to make website more SEo friendly including title -meta-description-sitemap-checking content - heading tag-checking structure - canonical issue etc.

4. In this step we will send you depth website analysis report in doc format and we will send you list of required changes - You can make those changes from your side or can give us FTP-ADMIN-CPanel login detail to make possible SEO related changes for make your website more SEO friendly.

After making changes we will send you list of what changes we made - we will mark - DONE - for those changes which we made and will send you list of pending changes so that you can make pending changes from your side

5. We will do link building work too - while doing link building its very important to do manual link submission work on quality sites only.

We do work as per Google guideline and do work step by step. We will build strategy to improve your site ranking and work according that.

Please check above process that we will follow to make your website more SEO friendly

1. Keywords Audit & analysis (with the help of various tools like webmaster, SEMrush)

2. Initial Analysis of the Website in a Document (Including all important points related to your site)

1. Title Tag Optimization

2. Meta description Optimization

3. Heading Tags Optimization 

4. URL Optimization

5. Robots.txt File Optimization

6. Image Analysis and Optimization of Alt Tags on Required Images

7. Hyperlink Analysis and Optimization

8. External Links optimization

9. Audit of Broken Links

10. Quality of Page Content& Density

11. Checking of Canonicalization error

12. Website URL Redirection

13. Google Page Speed optimization (Desktop Version)

14. Optimized XML Site Map Creation for Google

SPACES ARE EXTREMELY LIMITED

1. Google webmaster installation (If client doesn’t have access of webmaster)

2. Google webmaster analysis and overview

3. Crawl Errors

4. International Targeted area Setup

5. Sitemap Submission in Google Webmaster

6. Robots.txt Testing

7. Testing on Manual Action& Security

Phase 4 - WEBSITE PROMOTION /LINK BUILDING (OFF PAGE) --This phase is very important and this is an ongoing process

Off Page Optimization (monthly tasks):

1. Article Submission

2. Web 2.0

3. Social Bookmarking

4. Social Profile Submission

5. Local listing

6. Video submission

7. Classified submission

8. Syndication

9. Image Sharing

1. On page website brief analysis report in PPT format named with First Phase Report

2. Keywords suggestion report in Excel Format

3. Depth website Optimization & Suggestion named with 2nd Phase report

4. Webmaster Audit report

5. Keywords Ranking report

6. Link submission report

We will write 2 blogs for your website within a month and will send you for approval.

After getting your approval, we will use it in SEO.