Skills For Long Term Success | Podcast

by Carl Reid
Management Skills:
  1. Setting The Standards Up Front 
  2. Developing Systems that Produce 
  3. Rewarding Good Behavior 
  4. Addressing Company Violations (tardiness, phone use, client contact, insubordination ex)
  5. Creating an Environment of Accountability  
  6. Recruitment 
  7. Retention 
  8. Termination 
  9. Documentation 
Book Recommendations: One Minute Manager, The E- Myth. 
Marketing Skills:
  1. Expert Positioning - Media Outlet for all things in senior care. 
  2. Digital Marketing - Email, SMS, Social Media Ads, Google Ads, Search Engine Optimization,  Google & Facebook Reviews. Video Marketing.
  3. Off Line Marketing - Bandit Signs,  Newsletter, MRD, Group Presentations. 
Book Recommendations: Contagious: Why Things Catch On, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World 
Sales Skills:
  1. Asking Questions 
  2. Finding the Pain
  3. Taking Notes
  4. Creating a Personalized Solution 
  5. Building a Referral Tree
  6. Practice 
Book Recommendation: The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
Financial Literacy:
  1. Prepare for Long Term Investment 
  2. Quickbooks 
  3. Focus on what works
  4. Invest in Education 
  5. Invest in People 
Book Recommendations:  Small Business Finance for the Busy Entrepreneur: Blueprint for Building a Solid, Profitable Business

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