How to Self-Advertise Your Home Care Business

Self-advertising can be an overwhelming venture. As a new or budding home care business owner, you may not be able to afford the best marketing methods, so you are left to self-advertise. With self-promotion, there is a fine line between getting your brand out in the community and bragging about yourself. You don’t want to come off as arrogant, and yet you want to promote your business as being professional and trustworthy. There are many methods that will help you to self-promote your business without being pushy. Here are a few ideas to start:

Develop a Social Media Campaign

One of the more obvious ways to begin self-promoting your business is through social media. Social media can be your greatest asset in growing your client base. Depending on your budget, your social media can cost you a lot, or it can cost you nothing. One the best things you can do for social media is to start a blog. This will boost your Search Engine Optimization (SEO), and you can promote your blog posts on your Facebook page, Twitter, and other social media sites. Blogs a great way to build credibility and professionalism for your brand.

Implement a Referral Program

A satisfied client is one of the best ways to promoters of your business. Implementing a referral program with incentives can motivate clients to refer family or friends and keep them coming back as well. There are many different incentives that you can use to motivate your clients, from price reduction to prize money. With a solid referral program, you will grow your client base and boost your marketing organically.

Begin a Monthly Newsletter

A monthly newsletter is a very cost-effective way to communicate with your client base. A newsletter provides clients the opportunity to easily and immediately interact with you and for you to promote dialog with them. It enhances your company reputation and increases lead generation. Try offering a free newsletter to anyone who agrees to be on your mailing list to build an email database. Make the newsletter appealing by including your blog posts, office announcements, tips and tricks, and any referral incentives.

Exchange Business Cards

Business cards are a wonderful way to add a personal touch to an interaction with a potential client. However, while business cards are great advertisements for your company, it’s difficult to personally distribute a lot of business cards. One way to get your card out easily into the community is to swap your business cards with a non-competing businesses like a local café or dentist’s office to help with brand recognition. This practice is especially helpful in brick and mortar businesses, like a home care office, where people can pick up a business card.

Hold An Open House

Community outreach events are very effective marketing tools for home health agencies. They show your involvement in the community and provide excellent opportunities for networking. Organize an open house at your facility once a month or, if your space won’t accommodate it, reach out to a local organization—such as a senior center—to host the event. Make sure all attendees include their email address when they sign your guest book. You can use this contact information to stay in touch with targeted communications to keep your agency top-of-mind. Learn more at


  • Thank you so much for your insight. It is very much appreciated.

    Carol Trimble
  • Thank you good information.

    latrell Jenkins
  • Thanks so much for the information. It means alot.

    Carol Trimble
  • Thanks so much for the information. It means alot.

    Carol Trimble
  • Thanks this information is very helpful.

    Sharon Jenkins

Leave a comment

Please note, comments must be approved before they are published